The Saint Lucia Tourism Authority has recognised 34 outstanding travel advisors and tour operators from Canada, the United States, the United Kingdom, and the Caribbean during its 6th Annual Global Piton Awards.
The awards celebrated the significant role these tourism professionals played in boosting visitor arrivals and tourism revenue to Saint Lucia throughout 2025. Organisers noted that the awardees are not only top sales performers but also key ambassadors for the destination, helping to create economic opportunities for businesses, communities, and thousands of Saint Lucians who depend on the tourism industry.
A highlight of the ceremony was the presentation of the Prime Minister’s Award for Exceptional Global Sales Performance by Revenue to Kerri Logan Shirk of Sunlover Travel, in recognition of her outstanding contribution to promoting Saint Lucia.
The Saint Lucia Tourism Authority expressed gratitude to all award recipients for their dedication and commitment to sharing the island’s story with travellers around the world, helping to make 2025 another successful year for the destination
